Photography · Creative direction · AI
Your photographer
and creative team,
on subscription.
Each month, we turn your next collection into campaign photographs, product imagery, short films, Reels and ads.
Led by fashion photographer and creative director Maciej Bernas.
Fashion · Beauty · JewelleryStudio / Showroom / Remote review
BERNAS.LAB is a creative studio led by fashion photographer and creative director Maciej Bernas.
We can shape the creative direction or work alongside your art director to bring their vision to life.
01 / Selected work
Studies in
image-making.
Portraits, product details and editorial concepts. Explore the visual direction and finish behind each study.
Light & detail
Character & casting
Selected creative studies. Each commissioned project is developed around its own brief, products and intended use.
02 / One shoot, more possibilities
One shoot,
more ways to use
your collection.
Send your products to our studio and review the shoot remotely, or have us come to your showroom and photograph the collection on site.
We plan each shot around how you’ll use it later. For a pair of earrings, that might mean capturing the profile, the setting and the way the metal catches the light. You receive finished product photographs and a library of images we can use for future campaigns.
A photograph of the actual earring can become part of an AI-generated portrait. A different angle can become the opening shot of a Reel. When a detail needs to stay exact, we can keep the photographed piece in the final composition and build the scene around it.
Plan your first shoot ↗03 / Work with what you have
Already have
product images?
Send them over. We’ll review what you have, work from the strongest images and suggest a shoot only if a missing angle or detail calls for one. We can also create an entire campaign in AI from your brief, using your product references whenever a specific piece needs to appear.
Explore lookbook & packshots
04 / A paid pilot, before your monthly plan
Start with
three products.
Send us three pieces or their existing images, along with your next launch date. We’ll propose a paid pilot with a creative direction, deliverables and a fixed price. If the work feels right for your brand, we’ll build a monthly plan around your release calendar.
Plan your first shootPaid pilot · Creative direction · Deliverables · Fixed price
contact@maciejbernas.com ↗05 / Monthly Studio
Your creative studio.
Every month.
A monthly plan built around your release calendar.
Creative direction, shoots and finished materials, scoped together for each month.
Production from your brief
Content Studio
You have the direction. We create and adapt images from your product photographs or an agreed shoot.
- Product, campaign and on-model imagery
- Retouching and compositing
- Short clips and formats for your channels
- An agreed monthly production schedule
Custom monthly quote
Discuss Content StudioCreative lead + production
Creative Partner
A personal creative and art director who also develops and delivers the work.
- Monthly visual direction and creative plan
- Campaign concepts and moodboards
- AI imagery, photography and short motion
- Art direction, retouching and final assets
- Regular creative review and priorities
Custom monthly quote
Discuss Creative PartnerReserved studio capacity
Dedicated Studio
An ongoing partner for brands with several collections, campaigns or channels to support.
- Creative direction and hands-on production
- Reserved monthly production capacity
- Work across campaigns and collections
- Photography and hybrid production planning
- Ongoing prioritisation and quality control
Custom monthly quote
Discuss Dedicated StudioEach proposal defines your monthly deliverables or reserved production time, review rounds, timing and priorities. We shape the plan around the work your brand actually needs.
A clear monthly rhythm
Plan. Create. Refine.
We agree the priorities, develop the direction, produce the assets and review what comes next. You work directly with Maciej throughout.
How is the monthly price set?
We quote after a short brief. The proposal reflects the creative involvement, production capacity, asset types and turnaround you need.
Can the plan include real photography?
Yes. The proposal sets out any shoot days and costs for models, locations, crew, travel or licensing, so you know what is covered.
How do new requests and revisions work?
We prioritise requests within your agreed monthly capacity. Deliverables, review rounds and timing are defined before production; changes to the scope are agreed together.
How do we start?
Start with a paid pilot for three products. We agree a creative direction, deliverables and a fixed price. If the work feels right, we build your monthly plan around the next launches.
Need a single campaign or support for your existing creative team?
06 / The eye behind the work
New tools.
An experienced eye.
BERNAS.LAB is a creative studio led by fashion photographer and creative director Maciej Bernas. Built on the photographic experience of Studio Bernas.
Photography, production and post-production shape our approach to AI. Light, composition, skin, materials and detail are considered throughout the process.
You work with the person developing the images, from the first conversation to the final delivery.
Prefer to start with a free Visual Check?
Optional / Free Visual Check
One image.
A direction to explore.
Send one product photo or reference image. We review the material, create one complimentary AI image and suggest a visual direction for your brand.
-
01
One generated image
An example showing how your product or visual idea could look.
-
02
A short direction plan
A proposed mood, lighting, setting and formats for the next images.
1 image · free · no commitment to a paid project